Social Media
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Yahoo Buying Tumblr Case Study: 3 Lessons
The Corporate Post Mortem of Yahoo Buying Tumblr and the Eternal Business Lessons on Brand Integration By Cap Puckhaber, Reno, Nevada Thirteen years ago today, Marissa Mayer signed off on a massive billion dollar deal. Yahoo officially announced its acquisition of Tumblr for a staggering 1.1 billion dollars. I remember sitting at my desk reading…
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Why Short-Form Video is Fastest-Growing Marketing Channel
Dominating Feeds: Why Short-Form Video is Winning and How to Scale it By Cap Puckhaber, Reno, Nevada I’ve been working in digital marketing long enough to see trends come and go, but nothing has captured attention quite like short-form video. In 2025, platforms like TikTok, Instagram Reels, and YouTube Shorts are not just popular; they…
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Supreme Court Upholds TikTok Ban
The TikTok Ban: Analyzing the Supreme Court Decision By Cap Puckhaber, Reno, Nevada n a major legal development today, the U.S. Supreme Court ruled to uphold the proposed ban on TikTok, one of the world’s most popular social media apps. Consequently, this ruling has stirred concerns and raised important questions about the future of the…
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Staying Relevant in the Health-Conscious Era
Marketing in the Health-Conscious Era: Staying Relevant By Cap Puckhaber, Reno, Nevada In recent years, the wellness and health trends have drastically reshaped the consumer landscape. As people increasingly focus on improving their health, losing weight, and adopting more sustainable lifestyles, certain industries are feeling the heat. One such industry that’s seeing significant changes is…
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Meta’s Removal of Fact Checking
Meta Removes Fact-Checking: Implications for Truth By Cap Puckhaber, Reno, Nevada In recent months, Meta (formerly Facebook) announced it would scale back its fact-checking initiatives, a decision that has sparked widespread discussion. Simultaneously, X (formerly Twitter) has adopted a more lenient stance on content moderation, including fact-checking. These changes are reshaping how information is shared,…
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How I Avoid the Toxic SEO Game on LinkedIn
Why LinkedIn Shows You Old Posts and How I Avoid the Toxic SEO Game Updated: April 27, 2026 By Cap Puckhaber, Reno, Nevada I sat at my desk yesterday and watched something deeply frustrating happen on my screen. I had just finished a post for Black Diamond Marketing Agency that I knew would help my…
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How TikTok Changed Social Commerce
How Selling on TikTok Shop Changed the Way I Think About Social Commerce By Cap Puckhaber, Reno, Nevada TikTok stopped being a dance app a long time ago. The platform now drives more social commerce volume than any competitor, and it did it in a remarkably short window. I started paying close attention to TikTok…
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Drive Real Results from Influencers
How Micro-Influencer Marketing Helped Me Drive Real Results for Small Business Clients By Cap Puckhaber, Reno, Nevada I’ve worked with brands that spent thousands on macro-influencers and saw almost nothing move. I’ve also watched a local product company hand six bottles of hot sauce to a nano-creator with four thousand followers and pull in thirty-seven…