About Cap Puckhaber
Cap Puckhaber is a digital marketing expert with experience in website optimization, paid marketing, SEO services, email marketing, growth hacking and more.
Effective Marketing Strategies for an Automated World.
Cap Puckhaber: Amazon and Audible growth architect. Now leading Black Diamond Marketing and writing the playbook for AI-driven business strategy.
20
Years
Two decades of business and marketing experience, spanning supply chain, retail, and digital growth for Fortune 500 companies.
6
Industry Awards
Recipient of six leadership and impact awards by Amazon and Audible recognizing excellence and influence.
4
Businesses
Responsible for launching, signing, and managing demand generation for four major businesses and categories at Amazon
The Foundation.
Western Washington University graduate. Cap balanced the textbooks with the ice rink and soccer pitch. He didn’t just earn a Business Management degree; he perfected strategy, operational excellence, and leadership through high-stakes intramural glory.
Track record.
20 years of high-stakes growth. He’s not just experienced, he’s been the engine room for giants. At Audible, he mastered lifecycle marketing and member win-back. At Amazon, he launched new divisions (Professional Beauty) and managed demand generation for Consumer Electronics. He doesn’t manage campaigns—he builds categories and scales revenue.
Weaponized Skills.
Leadership, strategy , and iron-clad operational efficiency. Cap doesn’t just run campaigns he solves complex problems, optimizes entire processes, and closes deals using data-driven insights.
More Blogs from Cap Puckhaber
Explore the latest in artificial intelligence, advertising and marketing news from Black Diamond. Read my latest business, side projects, and journey on my personal website.
Master your personal finance with my investing guides. And for hiking and backpacking guides, trails and gear check out The Hiking Adventures.
Cap Puckhaber
Backpacker, Marketer, Investor, Blogger, Husband, Dog-Dad, Golfer, Snowboarder
Cap Puckhaber is a marketing strategist, finance writer, and outdoor enthusiast from Reno, Nevada.
He writes across CapPuckhaber.com, TheHikingAdventures.com, SimpleFinanceBlog.com, and BlackDiamondMarketingSolutions.com.
Follow him for honest, real-world advice backed by 20+ years of experience.
Personal Hobbies
Cap Puckhaber | Backcountry Snowboarding
This is me—Cap Puckhaber—dropping into some of the best snow I’ve ever ridden. Shot in Niseko, Hokkaido, this video captures one epic solo powder day. No crew, no crowds—just bottomless turns, clean lines, and Japan’s signature light snow.
Cap Puckhaber | Niseko Snowboarding
Cap Puckhaber takes you deep into the legendary powder of Niseko, Japan in this immersive snowboarding vlog. Watch as he explores iconic slopes, floating through untouched backcountry, and carving first tracks through deep powder.
Cap Puckhaber | Soundcloud
Cap Puckhaber is an avid listener of music and loves finding new bands while maintaining a cult-level status following of some of his favorites bands like LCD Soundsystem, Tame Impala, and My Mourning Jacket. In a former life, Cap used to produce music using Ableton software.