Social Media
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Why Short-Form Video is Fastest-Growing Marketing Channel
Dominating Feeds: Why Short-Form Video is Winning By Cap Puckhaber, Reno, Nevada I’ve been working in digital marketing long enough to see trends come and go, but nothing has captured attention quite like short-form video. In 2025, platforms like TikTok, Instagram Reels, and YouTube Shorts are not just popular; they are fundamentally reshaping how brands
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Supreme Court Upholds TikTok Ban
The TikTok Ban: Analyzing the Supreme Court Decision By Cap Puckhaber, Reno, Nevada n a major legal development today, the U.S. Supreme Court ruled to uphold the proposed ban on TikTok, one of the world’s most popular social media apps. Consequently, this ruling has stirred concerns and raised important questions about the future of the
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Staying Relevant in the Health-Conscious Era
Marketing in the Health-Conscious Era: Staying Relevant By Cap Puckhaber, Reno, Nevada In recent years, the wellness and health trends have drastically reshaped the consumer landscape. As people increasingly focus on improving their health, losing weight, and adopting more sustainable lifestyles, certain industries are feeling the heat. One such industry that’s seeing significant changes is
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Meta’s Removal of Fact Checking
Meta Removes Fact-Checking: Implications for Truth By Cap Puckhaber, Reno, Nevada In recent months, Meta (formerly Facebook) announced it would scale back its fact-checking initiatives, a decision that has sparked widespread discussion. Simultaneously, X (formerly Twitter) has adopted a more lenient stance on content moderation, including fact-checking. These changes are reshaping how information is shared,
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Why Is LinkedIn Showing Old Posts?
Is LinkedIn Showing Old Posts? Algorithm Update By Cap Puckhaber, Reno, Nevada If you feel like your LinkedIn feed has become a time capsule, you aren’t imagining things. I’ve personally seen posts from two or three weeks ago suddenly reappear at the top of my feed with zero new engagement to justify the comeback. This
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TikTok Shop for Beginners: How to Sell to Gen Z
How to Sell on TikTok Shop: A Beginner’s Guide By Cap Puckhaber, Reno, Nevada TikTok is no longer just a place for viral dance trends and lip-sync videos. It has evolved into a powerful e-commerce powerhouse where creators and small businesses can turn passive followers into active customers. Welcome to the sophisticated world of TikTok
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What is Bluesky Social Media
Bluesky Social Media and The Role of Social Media in Society By Cap Puckhaber, Reno, Nevada In recent months, a new social media platform called Bluesky has been making waves, especially as a growing number of users are leaving Twitter for a fresh, alternative experience. Bluesky, which began as a project funded by Twitter’s co-founder