Small Business Marketing
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Case Study: Allegiant and Sun Country Merger is Master Class
The Allegiant Air Case Study. How Marketers and Business Owners Can Win Through Niche Dominance By Cap Puckhaber, Reno, Nevada I stood on the tarmac of a tiny airport in the middle of nowhere. The sun felt hot on my neck while I waited for the boarding call. Most people hate these small regional terminals
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Why Short-Form Video is Fastest-Growing Marketing Channel
Dominating Feeds: Why Short-Form Video is Winning By Cap Puckhaber, Reno, Nevada I’ve been working in digital marketing long enough to see trends come and go, but nothing has captured attention quite like short-form video. In 2025, platforms like TikTok, Instagram Reels, and YouTube Shorts are not just popular; they are fundamentally reshaping how brands
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World’s Most Profitable Sports Teams
The Business of Winning: The World’s Most Profitable Teams By Cap Puckhaber, Reno, Nevada When it comes to profitability, sports teams aren’t just about how many trophies they win—they’re also about how well they run their business. Over the past few years, several sports teams have proven to be highly profitable, generating huge revenues year
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Supreme Court Upholds TikTok Ban
The TikTok Ban: Analyzing the Supreme Court Decision By Cap Puckhaber, Reno, Nevada n a major legal development today, the U.S. Supreme Court ruled to uphold the proposed ban on TikTok, one of the world’s most popular social media apps. Consequently, this ruling has stirred concerns and raised important questions about the future of the
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Staying Relevant in the Health-Conscious Era
Marketing in the Health-Conscious Era: Staying Relevant By Cap Puckhaber, Reno, Nevada In recent years, the wellness and health trends have drastically reshaped the consumer landscape. As people increasingly focus on improving their health, losing weight, and adopting more sustainable lifestyles, certain industries are feeling the heat. One such industry that’s seeing significant changes is
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Meta’s Removal of Fact Checking
Meta Removes Fact-Checking: Implications for Truth By Cap Puckhaber, Reno, Nevada In recent months, Meta (formerly Facebook) announced it would scale back its fact-checking initiatives, a decision that has sparked widespread discussion. Simultaneously, X (formerly Twitter) has adopted a more lenient stance on content moderation, including fact-checking. These changes are reshaping how information is shared,
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TikTok Shop for Beginners: How to Sell to Gen Z
How to Sell on TikTok Shop: A Beginner’s Guide By Cap Puckhaber, Reno, Nevada TikTok is no longer just a place for viral dance trends and lip-sync videos. It has evolved into a powerful e-commerce powerhouse where creators and small businesses can turn passive followers into active customers. Welcome to the sophisticated world of TikTok
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How-To Market and Promote Your Business Locally
How-to-Guide to Market Your Business Locally By Cap Puckhaber, Reno, Nevada Marketing a product successfully locally is more than just throwing ads into the world. It requires a smart strategy and a deep understanding of your neighbors. You need the right approach to reach the right people in your town. This guide will help you