News
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The Rise of AI Shopping Agents
How AI Shopping Agents Are Changing Marketing By Cap Puckhaber, Reno, Nevada The way businesses connect with customers has changed profoundly over the past two decades. I watched as the focus shifted, moving from the early days of organic link building to pay-per-click ads, then to the rise of content marketing and social engagement platforms.
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Job Market: Experienced Workers Are Leaving
Experienced Workers Are Leaving the Job Market By Cap Puckhaber, Reno, Nevada It feels like we are standing at a career crossroads. Many people are looking backward right now. They are waiting for familiar road signs to reappear. That old road is gone forever. It was paved with decades of predictable promotions, had clear middle
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Investing in Women’s Sports
The Business Case for Investing in Women’s Sports By Cap Puckhaber, Reno, Nevada My wife and I went to a local women’s soccer game because we loved the atmosphere. I wasn’t thinking about market growth or commercial viability back then. I was just there to see great football. What I saw over the next three
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How Small Business Owners Can Support DEI
Diversity in Business: Why DEI Matters for Modern Growth By Cap Puckhaber, Reno, Nevada I’ve been watching the conversation around Diversity, Equity, and Inclusion, and frankly, I’m tired of seeing it treated like a political football. Some large corporations and government bodies are quietly or loudly walking back their commitments, viewing these initiatives as optional
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Amazon Workers Strike
Amazon Strikes: Analyzing the Impact on Supply Chains By Cap Puckhaber, Reno, Nevada As the holiday shopping season ramps up, Amazon, the world’s largest online retailer, is facing significant labor unrest. Workers at seven Amazon facilities across the U.S. have announced plans to strike, demanding better working conditions, higher wages, and improved benefits. While the