Entrepreneurship
Cap Puckhaber dives into Entrepreneurship and shares his insights based on 15 years of experience.
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Case Study: Allegiant and Sun Country Merger is Master Class
The Allegiant Air Case Study. How Marketers and Business Owners Can Win Through Niche Dominance By Cap Puckhaber, Reno, Nevada I stood on the tarmac of a tiny airport in the middle of nowhere. The sun felt hot on my neck while I waited for the boarding call. Most people hate these small regional terminals
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The Third Door: A New Pathway into Big Tech
The Third Door: Unconventional Paths into Big Tech By Cap Puckhaber, Reno, Nevada For years, the traditional route to a job in Big Tech has been well-trodden: get a college degree, build a network, and apply through the standard channels like job boards or recruiters. But what happens when this path doesn’t seem to lead
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The Meaning of Christmas: A Personal Reflection
The Meaning of Christmas: Faith, Family, and Joy By Cap Puckhaber, Reno, Nevada As the holiday season approaches, the world around us is often filled with excitement about presents, decorations, and festive gatherings. But beyond the commercialism and the sparkle of holiday lights, Christmas holds a deeper, more profound meaning—one rooted in family, gratitude, and the celebration of Jesus
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The Shift in Corporate Structures
The Modern Shift in Corporate Organizational Structures By Cap Puckhaber, Reno, Nevada Since the onset of the COVID-19 pandemic, the corporate world has undergone a significant transformation. Among the most noticeable changes is the ongoing trend of tech companies and Fortune 500 businesses cutting middle management and VP-level jobs. While this move has been in
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How NIL Changes in College Sports
The New Era of College Sports: NIL and Profit Sharing By Cap Puckhaber, Reno, Nevada The most visible change in college sports came with the introduction of NIL rights in July 2021. Before this shift, college athletes were prohibited from profiting from their name, image, and likeness while playing. Now, student-athletes can sign endorsement deals,
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TikTok Shop for Beginners: How to Sell to Gen Z
How to Sell on TikTok Shop: A Beginner’s Guide By Cap Puckhaber, Reno, Nevada TikTok is no longer just a place for viral dance trends and lip-sync videos. It has evolved into a powerful e-commerce powerhouse where creators and small businesses can turn passive followers into active customers. Welcome to the sophisticated world of TikTok
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Why Tech Leaders Get Up Early
Why DO Tech Leaders Wake Up So Dang Early By Cap Puckhaber, Reno, Nevada It’s no secret that many high-performing individuals, whether they’re tech leaders, military personnel, or motivational experts, start their day much earlier than the average person. Waking up at 4 or 5 a.m. has become somewhat of a trend among successful people.
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Investing in Women’s Sports
The Business Case for Investing in Women’s Sports By Cap Puckhaber, Reno, Nevada My wife and I went to a local women’s soccer game because we loved the atmosphere. I wasn’t thinking about market growth or commercial viability back then. I was just there to see great football. What I saw over the next three