B2B Marketing
Cap Puckhaber dives into B2B Marketing and shares his insights based on 15 years of experience.
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How to Build Recession-Proof Brands
How Global Sports Giants Use Marketing Strategy to Build Recession-Proof Brands By Cap Puckhaber, Reno, Nevada Profitability in the sports world is about much more than winning a championship trophy. I learned during my time at Amazon that the biggest brands don’t just sell products. They sell a feeling of belonging and a sense of…
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Is Topgolf Failing? How Much Did Callaway Pay for Topgolf Acquisition
A Case Study: The Story Behind Callaway’s Failed Acquisition of Topgolf By Cap Puckhaber, Reno, Nevada I’ve been following this deal since it was announced, and I think about it every time I walk into a Topgolf bay. Not because the experience has gotten worse. The bays are still fun, the drinks are still cold,…
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B2B Inbound Marketing Strategy & Brand Building
The Long Game: Building a B2B Inbound Engine That Outlasts the Competition By Cap Puckhaber, Reno, Nevada I’ve worked in marketing long enough to see tactics get labeled as the next big thing. Inbound marketing B2B stuck for a powerful reason because people are tired of being interrupted. They don’t want cold emails or disruptive…