B2B Marketing
Cap Puckhaber dives into B2B Marketing and shares his insights based on 15 years of experience.
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How to Build Recession-Proof Brands
How Global Sports Giants Use Marketing Strategy to Build Recession-Proof Brands By Cap Puckhaber, Reno, Nevada Profitability in the sports world is about much more than winning a championship trophy. I learned during my time at Amazon that the biggest brands don’t just sell products. They sell a feeling of belonging and a sense of
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Fall of Topgolf $1.1B Callaway Sale Explained
The Callaway-Topgolf Saga: A Case Study in Mergers and Acquisitions By Cap Puckhaber, Reno, Nevada It’s an M&A case study marketing misalignment story for the ages, and honestly, it’s one I’ve been following for years. I’m Cap Puckhaber, and I love taking complex business moves and stripping them down to actionable lessons. The Callaway Topgolf acquisition acquisition issues have
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B2B Inbound Marketing Strategy & Brand Building
The Long Game: Building a B2B Inbound Engine That Outlasts the Competition By Cap Puckhaber, Reno, Nevada I’ve worked in marketing long enough to see tactics get labeled as the next big thing. Inbound marketing B2B stuck for a powerful reason because people are tired of being interrupted. They don’t want cold emails or disruptive