B2B Marketing
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World’s Most Profitable Sports Teams
The Business of Winning: The World’s Most Profitable Teams By Cap Puckhaber, Reno, Nevada When it comes to profitability, sports teams aren’t just about how many trophies they win—they’re also about how well they run their business. Over the past few years, several sports teams have proven to be highly profitable, generating huge revenues year
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The Callaway Topgolf Acquisition Saga Explained
The Callaway-Topgolf Saga: A Case Study in M&A By Cap Puckhaber, Reno, Nevada It’s an M&A case study marketing misalignment story for the ages, and honestly, it’s one I’ve been following for years. I’m Cap Puckhaber, and I love taking complex business moves and stripping them down to actionable lessons. The Callaway Topgolf acquisition analysis has been sitting right at
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B2B Inbound Sales: Long-Term Growth Strategy
The Complete Playbook for B2B Inbound Marketing Strategy By Cap Puckhaber, Reno, Nevada I’ve worked in marketing long enough to see tactics get labeled “the next big thing.” Inbound marketing, however, stuck for a powerful reason: People are tired of being interrupted. They don’t want cold emails or disruptive ads. Potential customers want useful, relevant