Cap attended Western Washington University in Bellingham, Washington and graduated with a Bachelor’s degree in Business Administration with a concentration in Business Management.
Cap was active in intramural sports including club ice hockey and indoor soccer. This academic foundation, combined with his hands-on experience, has provided him with a strong understanding of strategy, operational excellence, and leadership principles, which he has applied throughout his career.
Cap Michael Puckhaber is an experienced marketing and business development leader with over 20 years of experience driving growth, leading teams, and fostering strategic partnerships.
At Audible.com, Cap was responsible for driving new member growth through innovative marketing strategies, including win-back campaigns and lifecycle marketing.
At Amazon.com Cap helped launch the Professional Beauty category, successfully signing new brands and launching growth campaigns.
Cap also managed demand generation for Amazon’s Consumer electronics division, boosting traffic and conversion, while securing multimillion-dollar budgets and adding new SKUs to meet growth objectives.
With nearly 15 years at Amazon and Audible, I bring expertise in leadership, strategic insight, and operational efficiency.
I excel in managing high-profile accounts, driving growth marketing campaigns, and building strong client relationships. My experience spans project management, strategy development, and business development, with a focus on delivering measurable results.
I have a proven ability to solve complex problems, optimize processes, and collaborate cross-functionally. My strengths include data-driven analysis, contract negotiation, and driving marketing initiatives.
I can lead campaigns, manage client accounts, and streamline workflows to drive growth and client satisfaction.
Raised in a military family, Cap lived in multiple states and Okinawa, Japan, which instilled adaptability, resilience, and a global perspective. He graduated high school in Puyallup, Washington, with a 3.9 GPA and received the Minority Achievement Scholarship. Cap earned a Business Administration degree from Western Washington University, where he participated in club ice hockey and indoor soccer. After the COVID-19 pandemic, Cap and his wife relocated to Reno, Nevada, where he launched Black Diamond Marketing Solutions, a digital marketing agency. Outside work, Cap enjoys hiking, camping, snowboarding, and facilitating life recovery meetings.
Cap Puckhaber, based in Reno, Nevada, brings 15 years of experience working with Amazon and Audible to the forefront of digital marketing. After relocating to Reno following the pandemic, Cap founded Black Diamond Marketing Solutions with a mission to empower small and medium-sized businesses. His expertise helps these businesses thrive and compete with larger companies in the digital space, driving growth through innovative marketing strategies.
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